Our Leadership Team

Since 1989, Mitch has continuously pushed industry standards and expectations as an innovative leader, growing Power Design from a start-up family business in his garage into a billion-dollar company that’s earned its place among Fortune Top 100. 

As Chairman and CEO, Mitch not only steers the vision and culture of the company in his multifaceted role, but also oversees the day-to-day operations and execution of Power Design’s projects and services throughout the country. With a keen understanding of the market dynamics, Mitch works alongside the executive leadership team in implementing a robust business strategy, ensuring that Power Design remains agile and adaptable in the face of ever-changing industry landscapes. 

Mitch has been pushing Power Design to challenge the status quo of the construction industry by focusing on the future instead of the past. He was instrumental in the creation of Power Design’s Power Up Best Practices training program, which was established to ensure that consistency and quality field installations take place on all Power Design job sites, no matter where in the country they are located. He also helped raise the bar on Power Design’s prefabrication and distribution services when the company relocated its Atlanta-based distribution center to Manatee County and doubled its size to help contribute to a seamless client experience. 

When he’s not helping Power Design raise industry standards, Mitch relishes spending quality time with his wife (Power Design Co-Founder Dana Permuy), children, and grandchildren. Additionally, Mitch has an adventurous spirit and takes pleasure in exploring various destinations around the globe, broadening his horizons through travel.

Licensed Master Electrician

As Co-Chairman, Dana has been instrumental in shaping Power Design's success since its establishment in 1989. With her unwavering dedication to branding, meticulous attention to detail, and astute business acumen, she has been pivotal in driving the company's growth into a renowned Fortune and Inc. Best Workplace.
 
Dana is a key contributor to Power Design’s day-to-day success, overseeing crucial aspects of the company’s operations and focusing on the local communities where our team members live and work. This includes closely monitoring financial performances, fostering strong relationships with business partners across all industries and trades, and implementing strategic changes to enhance the company’s overall performance. Her contributions have been indispensable in achieving numerous milestones, such as establishing Power Design's core values and spearheading the employee recognition program, ACE. Additionally, Dana's visionary approach has resulted in the creation of our exceptional headquarters’ campus, offering an unparalleled experience for employees and partners throughout the years.

Lauren serves as Chief Growth Officer for Power Design and uses her extensive expertise and experience to play a crucial role in driving the company's strategic growth. Lauren's responsibilities include cultivating and nurturing Power Design’s relationships, expanding partnerships into new markets, and elevating the company’s brand. She is also dedicated to continuously enhancing the customer experience, ensuring that Power Design delivers exceptional service and value to its clients.

Being a member of the Executive Steering Committee, Lauren actively contributes to the strategic decision-making and overall direction of the company. In addition, she is actively involved in industry organizations such as the Urban Land Institute Multi-Family Development Council and the National ACE Mentor Advisory Council, where she contributes her expertise and insights to further promote excellence and innovation in the industry.

B.S. in Construction Management | Certified General Contractor

With an impressive tenure of more than 25 years in the electrical field, Joe possesses an extensive wealth of knowledge and expertise in running job sites from inception to completion. As the Chief Operating Officer and member of the Executive Steering Committee, he has a pivotal role in overseeing all aspects of Power Design's construction projects from Florida to California. Joe's decision-making and meticulous attention to detail ensure that every project under his supervision is executed with precision and efficiency.

His commitment to excellence and his ability to inspire and guide others have set a benchmark for success within our organization. Joe continues to steer Power Design towards new heights of achievement and distinction in the field. Outside of his work in the field, Joe is an enthusiastic supporter of the American Cancer Society, dedicating his efforts to the Real Men Wear Pink campaign and its mission of advancing breast cancer research.

Licensed Electrician | OSHA-30 Certification | Fire Alarm and Security System Certified 

As the Chief People and Culture Officer, Morgan brings a dynamic and forward-thinking approach to cultivating a workplace environment that promotes employee well-being, engagement, and motivation. In her 15 years at Power Design, Morgan has implemented robust employee rewards and recognition programs that honor exceptional contributions and achievements, fostering a culture of excellence and ambition. At the forefront of her responsibilities is championing strategic culture, communications, and wellness programs that create a healthy and supportive work environment and encourage collaboration, innovation, and teambuilding.  
 
As a key leader within the Human Resources team – known as the SOURCE – Morgan is also a driving force behind Power Design’s community engagement efforts, spearheading initiatives that encourage employees to make a positive impact beyond the workplace, further amplifying the company’s family values and mission. Her commitment to cultivating a vibrant and inclusive corporate culture is unwavering, as she strives to foster an environment where all team members feel welcome to be their authentic selves.

As our award-winning General Counsel, David plays a key role in the achievements of Power Design. With a remarkable track record of success, David adeptly negotiates contract terms with our clients, fosters enduring relationships with vendors, and even collaborates with government officials to ensure enterprise-wide prosperity and the vital growth of the industry and its trades across the country. David serves as a vital liaison between Power Design and public policy makers, government officials, and community leaders. He skillfully navigates the complexities of various communities, ensuring our projects align with local regulations and garner support.

When he's not advocating for our company or serving our community, David is spending his time with his family and enjoying the tranquility of fishing on the open water. 

Member of the Florida Bar | Board Certified in Construction Law | B.A. in E-commerce and Finance | Master of Business Administration | Juris Doctor Degree

Marcela is a seasoned professional with more than 20 years of experience in the construction industry. As the Chief of Staff, she oversees all aspects of the company's preconstruction services, including estimating, engineering, and procurement. In addition, Marcela is responsible for managing Power Design Resources and its impressive 208,000 sq. ft. prefabrication and distribution center. Her primary focus is to ensure the delivery of ready-to-build projects and equipping field teams with the necessary information and tools to execute projects effectively and efficiently.

Throughout her tenure at Power Design, Marcela has played a pivotal role in leading various company-wide projects that have been instrumental in driving the growth and success of the organization. As a member of the Executive Steering Committee, she actively contributes to strategic decision-making and the overall direction of the company. 

B.S. in Industrial Engineering | Master of Business Administration | Project Management Professional Certification 

Heather serves as Chief Financial Officer for Power Design, overseeing all aspects of the financial, accounting, and strategic planning departments and playing a crucial role in shaping the company's success. Leveraging her team's expertise in analyzing market trends and financial performance, Heather provides valuable insights as a member of the Executive Steering Committee, enabling them to develop strategic short- and long-term corporate strategy that support Power Design's growth and prosperity. With more than 24 years of experience as a licensed Certified Public Accountant (CPA), Heather brings a wealth of knowledge and expertise to her role.

 

Beyond her day-to-day responsibilities, she dedicates her time and energy to giving back to the Tampa Bay area community as a member of the American Cancer Society Southwest Area Board and the Florida Institute of CFOs Advisory Board, and serves as Board Chair for Habitat for Humanity of Pinellas and West Pasco, the largest Habitat affiliate in the country. She was recognized as a Tampa Bay Business Journal CFO of the Year honoree in 2019 and received the Tampa Bay Business & Wealth Magazine CFO Apogee Award in 2023. Heather and her partner, Jim, live in Tampa with their two cats and five children, all of whom are in college.  They spend their time boating and enjoying all the wonderful new restaurants in the Tampa Bay area.

B.S. in Accounting | Master of Accounting

Raghu leads our highly skilled 60+ person Information Technology Department as Chief Information Officer. With a keen focus on technology infrastructure and data integrity, Raghu continuously spearheads innovative solutions that have earned Power Design national recognition and numerous awards.  
  
Since 2010, Raghu's unwavering dedication has centered around leveraging technology to solve complex construction challenges. His visionary approach and deep understanding of the industry enable him to identify and implement cutting-edge technologies that optimize efficiency, streamline operations, and drive remarkable outcomes.

B.S. in Computer Engineering

Aaron Permuy is an accomplished professional with a strong background in the electrical contracting industry. As a Senior Vice President for Power Design, he plays a pivotal role in the company's success. With a deep understanding of the organization's inner workings, Aaron's extensive experience allows him to provide valuable strategic guidance and drive growth. Prior to his current position, he held the role of Director of Strategic Market Development and Chief Estimator, where he honed his skills in market analysis and estimating to optimize project outcomes. 

Aaron is known for his exceptional ability to cultivate and strengthen relationships with general contractors and vendors, further enhancing the company's reputation and ensuring its continued success. His expertise in estimation, combined with his dedication to cultivating relationships, positions him as an asset in driving the company's market expansion and ensuring its continued success.

B.A in Marketing