Legendary Lighting Design

Power Design’s award-winning accredited lighting design division bring our partners’ vision to life, delivering dramatic experiences that are tailored towards the brand and the space, while factoring in the functional needs that make the building more efficient, safe, and sustainable.

Completed Designs

Hospitality

Portfolio

Residential

Portfolio

Commercial & Retail

Portfolio

Healthcare & Education

Portfolio

Exterior & Facade

Portfolio

Designing Beyond the Expected

MULTIPLE RENDERING SOFTWARE CAPABILITIES For the most accurate visualization during design, we utilize five different types of rendering tools with output ranging from light value studies to photo realistic images.

DAY-TO-DAY INTEGRATION WITH FIELD ELECTRICAL TEAM Being a division of Power Design enables our design teams to have exceptional constructability knowledge and the ability to converse with the field team in a way that is unique to the design profession.

FULL REVIT/BIM360 MODELING CAPABILITIES We work directly in Revit, placing luminaires in the 3D model, building luminaire schedules, developing lighting details and control intent. This saves time by negating the need for the architect to transfer drawing information from AutoCAD into Revit.

PROPRIETARY REVIT TOOLS We developed a custom plug-in software program that integrates into Revit with the luminaire schedule, allowing for real-time tracking of fixture package pricing to maintain the fixture allowance. This eliminates costly V/E exercises later in design.

COORDINATION FROM SCHEMATIC DESIGN TO CA We ensure that every detail—big and small—is fully coordinated with all design and construction trades, from early design phases through final construction." It has too many alls right now.

EXPERIENCED AND DIVERSE DESIGN TEAM Our design team has over 70 combined years of experience with backgrounds and education in Architecture, Interior Design and Theatrical Lighting Design.

Expertise

Design Process and Coordination

As cutting-edge artists grounded in technical mastery, our Lighting Design team blends creativity with precision to bring immersive visual experiences to life. Using tools like Revit, AutoCAD, InDesign, Bluebeam, Visual, AGi32, DiaLux, and VRay/Rhino—as well as custom-built applications and plug-ins—we produce accurate plans, specifications, and fully coordinated BIM models. Our workflows are fueled by both artistry and innovation, enabling us to craft detailed markups, provide real-time budgeting, and deliver photorealistic renderings that communicate design intent with clarity and emotion.

Expertise

Designing with Precision

Our Lighting Design team takes a hands-on, research-driven approach to every project—using light value studies, detailed mockups, and full-scale testing in our cutting-edge lighting lab to explore and refine design concepts. This process allows us to study how light interacts with materials, forms, and finishes in real-world conditions, ensuring our designs not only look beautiful on paper, but perform exactly as intended in the built environment.

Awarded for Excellence

Our Designers

As a specialized group within Power Design Engineering, the Lighting Design Studio delivers comprehensive architectural lighting services—including design, specification, documentation, and construction management for select projects.

Our team is made up of professional lighting designers with backgrounds in interior design, theatrical design, and architecture. We approach each project as artists, crafting dynamic and expressive lighting solutions tailored to the unique functional and emotional needs of every space. At the same time, being embedded within a full-service engineering firm gives us a deep understanding of constructibility, systems integration, and real-world constraints—ensuring our designs are not only inspiring but also practical and buildable.

We are highly experienced in cross-discipline coordination and fluent in 3D modeling through Revit, allowing us to collaborate seamlessly with architects, engineers, and contractors throughout all phases of a project. This combination of creativity, technical fluency, and constructibility insight makes our team uniquely positioned to bring lighting concepts to life with clarity and precision.

Team Leadership

Ashley Beeler, IALD, CLD

Senior Lighting Designer III

Ashley Beeler, IALD, CLD

Senior Lighting Designer III

Ashley Beeler, IALD, CLD

Senior Lighting Designer III

Ashley is an award-winning lighting designer with over 10 years of experience in the lighting design profession. In her role as Senior Lighting Designer, she oversees the design of lighting & controls on her own projects while also managing the design process and providing review for her team's projects. She recently spoke at the 2022 Lightfair International in Las Vegas, co-presenting a seminar on “Turtle-Friendly” Lighting with Jeff Brown.

She received her B.A. degree from the Savannah College of Art and Design (SCAD) majoring in Production Design with a focus in lighting. Ashley has since worked in theatrical lighting, transitioning into architectural lighting and working on a variety of retail, restaurant, hospitality, museums, healthcare, multi-family, and high-end residential projects. She has won several lighting awards including an IIDA Illumination Award of Excellence and is currently serving on the IES Tampa Section Board of Managers.

Sergio Taveras, IALD, LC

Senior Lighting Designer II

Sergio Taveras, IALD, LC

Senior Lighting Designer II

Sergio Taveras, IALD, LC

Senior Lighting Designer II

Sergio came to the Lighting Design Studio five years ago from New York City, having spent two years as a lighting designer at a nationally recognized lighting design firm and four years prior to that as an architectural designer. His design and project management responsibilities include the selection, specification and layout of all front of house lighting & controls, working with the project design team to ensure proper design intent, code compliance and budget targets have been met. He also provides oversight on his team member’s projects.

He attended Parsons The New School in New York City, earning a Masters of Fine Arts in Lighting Design as well as a Masters in Architecture. Prior to that he received his Bachelor of Science degree in Architecture from the University of Buffalo. Sergio transitioned to architectural lighting design after graduate school where he has worked on a variety of projects in retail, hospitality, airports, healthcare, multi-family, and high-end residential. He has won several lighting awards including an IESNYC Lumen Award of Excellence and the most recent being in 2023, a LIT award for interior architectural illumination. Sergio is the team’s “go to” for 3-dimensional photo-realistic lighted renderings and architectural detailing.

Luxury Lighting that Lasts: St. Regis Spotlight

Step inside the St. Regis Residences in Longboat Key, where our Lighting Design team fused timeless luxury with a tailored, resort-inspired experience. From sourcing fixtures that embodied both elegance and durability to withstand two major hurricanes, and an emphasis on environmental sensitivity to protect sea life, we delivered an elevated lighting experience in more ways than one.

Shining Bright in Atlanta: SCAD Spotlight

Watch this Project Spotlight on the Savannah College of Art and Design (SCAD) campus. Our Lighting Design team elevated the building spaces with inspiring and function-forward design, carefully crafted by our team, which included a SCAD alumni as the project lead.