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    Legendary Lighting Design

    Power Design’s award-winning accredited lighting design division bring our partners’ vision to life, delivering dramatic experiences that are tailored towards the brand and the space, while factoring in the functional needs that make the building more efficient, safe, and sustainable.

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    Shining Bright in Atlanta

    Watch this Project Spotlight on the Savannah College of Art and Design (SCAD) campus. Our Lighting Design team elevated the building spaces with inspiring and function-forward design, carefully crafted by our team, which included a SCAD alumni as the project lead.

    Project Types

    Awarded for Excellence

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    Our Team

    IN-HOUSE SPECIALIZATION
    DEPTH & BREADTH OF EXPERIENCE 
    As a specialized group within Power Design Engineering, the Lighting Design Studio’s core function is to provide professional architectural lighting and controls design, specification, documentation and construction management on select projects.

    Comprised of professional lighting designers with education and backgrounds in interior design, theatrical design, and architecture; our studio of designers apply artistic and technical talent, and leverage diverse project range, to deliver dynamic lighting experiences tailored to the functional needs of the environments. 

    Team Leadership

    Jeff Brown

    Lighting Design Manager

    Jeff Brown

    Lighting Design Manager

    Jeff Brown

    Lighting Design Manager

    With 40 years of experience in the lighting industry, Jeff is nationally recognized among his peers and has a B.A. in Human Environment & Design from Michigan State University.

    He has won over 15 awards for his lighting designs with the most recent being in 2021, getting an Illuminating Engineering Society IIDA Award of Merit as well as the LED Magazine’s Sapphire Award of Excellence for Networked Lighting Controls. He is a professional member of the IALD, IDA and the IES, where is he is currently serving as the Tampa Section President. Jeff is also a co-coordinator for the IALD Southeast Region and a steering committee member on the US Department of Energy’s Next Generation Lighting Systems program.

    Jeff often lectures on various lighting and technology topics at design industry-related events, association meetings and University level design classes. He recently spoke at the 2023 IES Tampa Section Vendor Showcase, presenting a seminar on “Turtle-Friendly” Lighting. He has also authored several articles for lighting and architecture periodicals as well as online blogs.

    Ashley Beeler

    Senior Lighting Designer III

    Ashley Beeler

    Senior Lighting Designer III

    Ashley Beeler

    Senior Lighting Designer III

    Ashley is an award-winning lighting designer with over 10 years of experience in the lighting design profession. In her role as Senior Lighting Designer, she oversees the design of lighting & controls on her own projects while also managing the design process and providing review for her team's projects. She recently spoke at the 2022 Lightfair International in Las Vegas, co-presenting a seminar on “Turtle-Friendly” Lighting with Jeff Brown.

    She received her B.A. degree from the Savannah College of Art and Design (SCAD) majoring in Production Design with a focus in lighting. Ashley has since worked in theatrical lighting, transitioning into architectural lighting and working on a variety of retail, restaurant, hospitality, museums, healthcare, multi-family, and high-end residential projects. She has won several lighting awards including an IIDA Illumination Award of Excellence and is currently serving on the IES Tampa Section Board of Managers.

    Sergio Taveras

    Senior Lighting Designer II

    Sergio Taveras

    Senior Lighting Designer II

    Sergio Taveras

    Senior Lighting Designer II

    Sergio came to the Lighting Design Studio five years ago from New York City, having spent two years as a lighting designer at a nationally recognized lighting design firm and four years prior to that as an architectural designer. His design and project management responsibilities include the selection, specification and layout of all front of house lighting & controls, working with the project design team to ensure proper design intent, code compliance and budget targets have been met. He also provides oversight on his team member’s projects.

    He attended Parsons The New School in New York City, earning a Masters of Fine Arts in Lighting Design as well as a Masters in Architecture. Prior to that he received his Bachelor of Science degree in Architecture from the University of Buffalo. Sergio transitioned to architectural lighting design after graduate school where he has worked on a variety of projects in retail, hospitality, airports, healthcare, multi-family, and high-end residential. He has won several lighting awards including an IESNYC Lumen Award of Excellence and the most recent being in 2023, a LIT award for interior architectural illumination. Sergio is the team’s “go to” for 3-dimensional photo-realistic lighted renderings and architectural detailing.

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    Expertise

    Design Process and Coordination

    Using programs like Revit, AutoCAD, InDesign, Bluebeam, Visual, AGi32, DiaLux, VRay/Rhino, as well as custom-built applications and plug-ins; our Lighting Design team provides accurate plans, specifications, building information modeling, detailed mark-ups, as well as real-time budgeting. Our advanced tech enables us to provide daylight simulations, light value studies, and photo-realistic interior and exterior light renderings.

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    Expertise

    Light Value Studies

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