Utmost respect and appreciation go out to Jeff Brown, Ashley Beeler, Sergio Taveras, Kelli Shaeffer, Dakota Williams, David Jacks, Jessica Nuez, and Sunday Purselley who make up our Lighting Design team and brighten up spaces and lives.
BRANDING A SPACE TO INSPIRE
Andrew Leuschke is a Senior Graphic Designer on our brand team. Since joining Power Design, he’s branded many of our spaces that leave a lasting impact on the people who use them.
Check out Andrew’s insights on branding a space!
•Understand the brand and its distinctions and be sure to express that. For Power Design, we strike awe through our work, we work hard and focus on details, and we truly are one of a kind. I incorporate textures and many detailed surprise elements that express our work ethic, as well as our uniqueness.
•Think outside the wall. Walk the space and think about how art can live everywhere—on the floor, the walls, ceilings, etc. And go BIG! Invest in unique materials to show the importance of spaces and messages, that will help users know their importance, and notice them every time they’re there.